Design on brand image building of special local produces

YANG Wen-jian

doi:10.11833/j.issn.2095-0756.2011.05.018

全国中文核心期刊
中国科技核心期刊
CSCD核心库来源期刊
中国农林核心期刊
RCCSE中国核心学术期刊

ISSN 2095-0756 CN 33-1370/S

PDF
Cite
Share

facebook

twitter

google

linkedin

Volume 28 Issue 5

Oct. 2011

Turn off MathJax

Article Contents

Article Navigation > Journal of Zhejiang A&F University > 2011 > 28(5): 789-793

YANG Wen-jian. Design on brand image building of special local produces[J]. Journal of Zhejiang A&F University, 2011, 28(5): 789-793. DOI: 10.11833/j.issn.2095-0756.2011.05.018

Citation:

YANG Wen-jian. Design on brand image building of special local produces[J]. Journal of Zhejiang A&F University, 2011, 28(5): 789-793. DOI: 10.11833/j.issn.2095-0756.2011.05.018

Design on brand image building of special local produces

DOI: 10.11833/j.issn.2095-0756.2011.05.018

YANG Wen-jian

1.
School of Art and Design，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

More Information

Corresponding author: YANG Wen-jian
Publish Date: 2011-10-20

Abstract

Although the brand building of special local produces has entered a rapid development period， today the majority of special local produces have weak brands or no brands. Both the quantity and quality of brands of special local produces are lag behind that of commercial brands. This paper gives the idea that the brand images building of special local produces consist of regional brand image building and corporate brand image building from a perspective of commercial design. As to the regional brand building, the local governments and the industry associations should take the leading responsibility for building the full set of brand image standards and the brands promotion. The corporate brand image can be divided into middle-end， low-end and high-end brands images. The former two brands can be developed by the image of regional brand. The later is the representative of regional brand. As to the high-end brands，brand personality should be emphasized and use the ecological design idea to build the high-end brand image and to develop high-end consumers. ［Ch，11 ref.］
- special local produce,
- brand image,
- brand building,
- regional brand,
- corporate brand

Relative Article

[1]	HE Sixiao, ZHANG Jianguo. Spatial distribution characteristics and influencing factors of forest health care brand resources in Zhejiang Province . Journal of Zhejiang A&F University, 2022, 39(1): 180-189. doi: 10.11833/j.issn.2095-0756.20210103
[2]	YANG Hong, LONG Fei, ZHU Zhen, PAN Rui, SHEN Yueqin. Demand price simulation of forest carbon sink of enterprises based on offset mechanism . Journal of Zhejiang A&F University, 2021, 38(1): 173-183. doi: 10.11833/j.issn.2095-0756.20200306
[3]	WANG Zhiqiang, ZHOU Jun, SHEN Yueqin. Evolutionary game analysis of enterprises'emission reduction based on voluntary agreement . Journal of Zhejiang A&F University, 2014, 31(5): 785-790. doi: 10.11833/j.issn.2095-0756.2014.05.020
[4]	HOU Mingyong, HE Zheng. Eco-rendered of natural elements in special agricultural products packaging design . Journal of Zhejiang A&F University, 2013, 30(2): 286-291. doi: 10.11833/j.issn.2095-0756.2013.02.021
[5]	ZHU Quan. Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment” . Journal of Zhejiang A&F University, 2012, 29(3): 435-439. doi: 10.11833/j.issn.2095-0756.2012.03.018
[6]	HUANG Hui-jun, LI Ming-qi, FANG Shan-yong. Image design of forest certification in China . Journal of Zhejiang A&F University, 2010, 27(2): 287-291. doi: 10.11833/j.issn.2095-0756.2010.02.021
[7]	FEI Xi-min, XU Xiu-ying, WANG Cheng-jun. Research on sustainable development of financial index-based forest reserves enterprise . Journal of Zhejiang A&F University, 2008, 25(1): 88-94.
[8]	YANG Wen-jian. Developing brand images for agricultural products . Journal of Zhejiang A&F University, 2007, 24(2): 221-224.
[9]	YANG Xue-yan, PENG Li-fang. Construction of evaluation indicators system for informatization of forestry industrial enterprises . Journal of Zhejiang A&F University, 2006, 23(1): 7-12.
[10]	QIAN Hang-yuan, YAN Shao-jun, ZHU Quan, YIN Qi-kang. Image orientation and extension strategies of ecological tourist resorts . Journal of Zhejiang A&F University, 2005, 22(2): 211-215.
[11]	XIAO Sheng-he, YU Yi-wu, LI Jian, NI Hui-li. Ecotourism image design of Jincheng Town , Lin^,an City . Journal of Zhejiang A&F University, 2003, 20(1): 84-89.
[12]	XU Xiu-ying, SHEN Yue-qin, GU Lei, WU Wei-guang. Positive analysis on town and township enterprises joining in agricultural industrilization in Lin'an City . Journal of Zhejiang A&F University, 2002, 19(2): 182-186.
[13]	Zhou Guomo, Wu Yanxiong, Chen Meilan, Zhang Yunong. Warning affair classification of regional forest resources. . Journal of Zhejiang A&F University, 1999, 16(1): 20-23.
[14]	Wu Yanxiong, Guo Renjian, Zhou Guomo. Warning degree classification of regional forest resources early-warning . Journal of Zhejiang A&F University, 1999, 16(1): 70-75.
[15]	Wu Yanxiong, Chen Meilan, Zhou Guomo, Guo Renjian. Probing into synthetic appraisal of regional forest resources . Journal of Zhejiang A&F University, 1999, 16(1): 80-84.
[16]	Zhou Guomo, Wu Yanxiong, Chen Meilan. Philosophical base of regional forest resources early-warning system . Journal of Zhejiang A&F University, 1999, 16(1): 41-44.
[17]	Wu Yanxiong, Zhou Guomo, Guo Renjian. Three new views on regional forest resources system . Journal of Zhejiang A&F University, 1999, 16(1): 34-40.
[18]	Wu Yanxiong, Zhang Yunong, Zhou Guomo, Guo Renjian. Three components view on regional forest resources system. . Journal of Zhejiang A&F University, 1999, 16(1): 28-33.
[19]	Tang Zhaoyuan. Scall Administration of Small Town-run Wood Enterprise in Collective Forest Region . Journal of Zhejiang A&F University, 1994, 11(2): 183-188.
[20]	Chang Ruohui ( Chang R.H. ), Liu Honge, Shen Xikang, Ling Langsheng. Seedling Raising Trial of Five Taiwan Endemic Coniferous . Journal of Zhejiang A&F University, 1993, 10(1): 101-105.

References
Proportional views

通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

Get Citation

PDF

XML

Article views(3897) PDF downloads(1633) Cited by()

Proportional views

Design on brand image building of special local produces

doi: 10.11833/j.issn.2095-0756.2011.05.018

YANG Wen-jian

1. School of Art and Design，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: YANG Wen-jian

Publish Date: 2011-10-20

Key words:

Abstract: Although the brand building of special local produces has entered a rapid development period， today the majority of special local produces have weak brands or no brands. Both the quantity and quality of brands of special local produces are lag behind that of commercial brands. This paper gives the idea that the brand images building of special local produces consist of regional brand image building and corporate brand image building from a perspective of commercial design. As to the regional brand building, the local governments and the industry associations should take the leading responsibility for building the full set of brand image standards and the brands promotion. The corporate brand image can be divided into middle-end， low-end and high-end brands images. The former two brands can be developed by the image of regional brand. The later is the representative of regional brand. As to the high-end brands，brand personality should be emphasized and use the ecological design idea to build the high-end brand image and to develop high-end consumers. ［Ch，11 ref.］

YANG Wen-jian. Design on brand image building of special local produces[J]. Journal of Zhejiang A&F University, 2011, 28(5): 789-793. DOI: 10.11833/j.issn.2095-0756.2011.05.018

Citation:

YANG Wen-jian. Design on brand image building of special local produces[J]. Journal of Zhejiang A&F University, 2011, 28(5): 789-793. DOI: 10.11833/j.issn.2095-0756.2011.05.018

HTML

DownLoad: Full-Size Img PowerPoint

Return

Design on brand image building of special local produces

DOI: 10.11833/j.issn.2095-0756.2011.05.018

Abstract

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

Proportional views

Design on brand image building of special local produces

doi: 10.11833/j.issn.2095-0756.2011.05.018

1. School of Art and Design，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: YANG Wen-jian

HTML

Catalog

Design on brand image building of special local produces

DOI: 10.11833/j.issn.2095-0756.2011.05.018

Abstract

Relative Article

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

Proportional views

Design on brand image building of special local produces

doi: 10.11833/j.issn.2095-0756.2011.05.018

1. School of Art and Design，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: YANG Wen-jian

HTML

Catalog

Export File

Citation

Format

Content