Research on satisfactory degree of senior summer tourists

YAO Zhao-bin; GAO Yong; ZHAN Min; ZHANG Jian-guo

doi:10.11833/j.issn.2095-0756.2011.06.019

Volume 28 Issue 6

Dec. 2011

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YAO Zhao-bin, GAO Yong, ZHAN Min, ZHANG Jian-guo. Research on satisfactory degree of senior summer tourists[J]. Journal of Zhejiang A&F University, 2011, 28(6): 949-952. doi: 10.11833/j.issn.2095-0756.2011.06.019

Citation:

YAO Zhao-bin, GAO Yong, ZHAN Min, ZHANG Jian-guo. Research on satisfactory degree of senior summer tourists[J]. Journal of Zhejiang A&F University, 2011, 28(6): 949-952. doi: 10.11833/j.issn.2095-0756.2011.06.019

Research on satisfactory degree of senior summer tourists

doi: 10.11833/j.issn.2095-0756.2011.06.019

1.
International Research Center of Spatial Ecology and Ecosystem Ecology,Zhejiang A & F University,Lin'an 311300,Zhejiang,China;
2.
Royal Institute of Technology(KTHStockholm se-10044,Sweden;
3.
Management Office,National Nature Rreserve of Mount Tianmu,Lin'an 311300,Zhejiang,China;
4.
School of Tourism and Health,Zhejiang A & F University,Lin'an 311300,Zhejiang,China

Publish Date: 2011-12-20

Abstract

Senior summer tourists have become a none-ignorable group in the tourist market,which also have an important social significance. Tourists' satisfaction will affect their impressions of the destination and consequently affect the development of the tourism. Village Xi Tianmu,Lin'an of Zhejiang Province was chosen as the site for study,the first-hand data were collected through surveying with senior summer tourists,then fuzzy analytic hierarchy process(FAHP)was taken to evaluate the six elements of the tourists' satisfaction. The general conclusion of the overall satisfaction to the tourism according to satisfaction order is accommodation food transportation environment shopping entertainment. Based on the analysis of the six elements,the authors propose the following suggestions,namely,improving the infrastructure for the senior tourists,improving the service levels and the environments,enhancing the sanitary work,feedback system and brand building. [Ch,2 tab. 18 ref.]
- summer resort,
- senior summer tourists,
- satisfactory degree,
- Xitianmu Village,
- agritainment

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通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

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Research on satisfactory degree of senior summer tourists

1. International Research Center of Spatial Ecology and Ecosystem Ecology,Zhejiang A & F University,Lin'an 311300,Zhejiang,China;

2. Royal Institute of Technology(KTHStockholm se-10044,Sweden;

3. Management Office,National Nature Rreserve of Mount Tianmu,Lin'an 311300,Zhejiang,China;

4. School of Tourism and Health,Zhejiang A & F University,Lin'an 311300,Zhejiang,China

Publish Date: 2011-12-20

Key words:

Abstract: Senior summer tourists have become a none-ignorable group in the tourist market,which also have an important social significance. Tourists' satisfaction will affect their impressions of the destination and consequently affect the development of the tourism. Village Xi Tianmu,Lin'an of Zhejiang Province was chosen as the site for study,the first-hand data were collected through surveying with senior summer tourists,then fuzzy analytic hierarchy process(FAHP)was taken to evaluate the six elements of the tourists' satisfaction. The general conclusion of the overall satisfaction to the tourism according to satisfaction order is accommodation food transportation environment shopping entertainment. Based on the analysis of the six elements,the authors propose the following suggestions,namely,improving the infrastructure for the senior tourists,improving the service levels and the environments,enhancing the sanitary work,feedback system and brand building. [Ch,2 tab. 18 ref.]

Research on satisfactory degree of senior summer tourists

doi: 10.11833/j.issn.2095-0756.2011.06.019

Abstract

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

Proportional views