Comprehensive development of leisure agriculture and outdoor activities

GU Xiao-yan; MENG Ming-hao; YU Yi-wu

doi:10.11833/j.issn.2095-0756.2012.01.018

Volume 29 Issue 1

Feb. 2012

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GU Xiao-yan, MENG Ming-hao, YU Yi-wu. Comprehensive development of leisure agriculture and outdoor activities[J]. Journal of Zhejiang A&F University, 2012, 29(1): 104-110. doi: 10.11833/j.issn.2095-0756.2012.01.018

Citation:

GU Xiao-yan, MENG Ming-hao, YU Yi-wu. Comprehensive development of leisure agriculture and outdoor activities[J]. Journal of Zhejiang A&F University, 2012, 29(1): 104-110. doi: 10.11833/j.issn.2095-0756.2012.01.018

Comprehensive development of leisure agriculture and outdoor activities

doi: 10.11833/j.issn.2095-0756.2012.01.018

1.
School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

More Information

Corresponding author: GU Xiao-yan
Received Date: 2011-03-28
Rev Recd Date: 2011-04-29
Publish Date: 2012-02-20

Abstract

Leisure agriculture could provide a good platform for the development of outdoor activities. While the development of outdoor activities could broaden the spaces，strengthen the impetuses，and enhance the benefits of leisure agriculture development. This paper puts forward the comprehensive development frame and the strategies of leisure agriculture and outdoor activities including leisure products integrated exploitation，projects coupling management，and their combined branding，which lay in 6 ways such as the idyllization and ecological construction of landscape and environment，experiencing activities designing，culture presentation，rational design of operating pattern of enterprise，classified development of human resources，combined branding etc. Then a case study on Yongan Farms in Fuyang City in Zhejiang was conducted.［Ch，1 fig. 1 tab. 19 ref.］
- leisure agriculture,
- outdoor activities,
- comprehensive development strategies,
- case study analysis

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通讯作者: 陈斌, bchen63@163.com

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沈阳化工大学材料科学与工程学院沈阳 110142

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Comprehensive development of leisure agriculture and outdoor activities

1. School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: GU Xiao-yan

Received Date: 2011-03-28

Rev Recd Date: 2011-04-29

Publish Date: 2012-02-20

Key words:

Abstract: Leisure agriculture could provide a good platform for the development of outdoor activities. While the development of outdoor activities could broaden the spaces，strengthen the impetuses，and enhance the benefits of leisure agriculture development. This paper puts forward the comprehensive development frame and the strategies of leisure agriculture and outdoor activities including leisure products integrated exploitation，projects coupling management，and their combined branding，which lay in 6 ways such as the idyllization and ecological construction of landscape and environment，experiencing activities designing，culture presentation，rational design of operating pattern of enterprise，classified development of human resources，combined branding etc. Then a case study on Yongan Farms in Fuyang City in Zhejiang was conducted.［Ch，1 fig. 1 tab. 19 ref.］

Comprehensive development of leisure agriculture and outdoor activities

doi: 10.11833/j.issn.2095-0756.2012.01.018

Abstract

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

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