Developing brand images for agricultural products

YANG Wen-jian

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Volume 24 Issue 2

Feb. 2017

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Article Navigation > Journal of Zhejiang A&F University > 2007 > 24(2): 221-224

YANG Wen-jian. Developing brand images for agricultural products[J]. Journal of Zhejiang A&F University, 2007, 24(2): 221-224.

Citation:

YANG Wen-jian. Developing brand images for agricultural products[J]. Journal of Zhejiang A&F University, 2007, 24(2): 221-224.

Developing brand images for agricultural products

YANG Wen-jian^,

1.
School of Arts Design, Zhejiang Forestry College, Linan 311300, Zhejiang, China

Funds:

浙江省科学技术重大攻关项目(2005C120347);浙江林学院科学研究发展基金资助项目(2004FK14)

Received Date: 2006-04-07
Rev Recd Date: 2006-10-11
Publish Date: 2007-04-20

Abstract

Agricultural products are specialty goods that are characterized by high popularity aswell as a by having a close relationship to traditional culture and the daily life of farmers. This paper discusses the importance of developing brand images for agricultural products. To solve prevalent problems, such as out of date brands, poor brand image design, and a lack of concern about brand development, plus to facilitate marketing of agricultural products, brand images should be created bearing in mind long termeffects.Traditional cultural associations linked to the agricultural products should be used for an integrated image design, and promotion and dissemination of the products should incorporate the jointefforts of enterprise, large-scale farms, and farmhouseholders.[Ch,10 ref.]
- agricultural economics,
- specialty agriculture products,
- brand image,
- brand development

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通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

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Developing brand images for agricultural products

YANG Wen-jian^,

1. School of Arts Design, Zhejiang Forestry College, Linan 311300, Zhejiang, China

Funds:

浙江省科学技术重大攻关项目(2005C120347);浙江林学院科学研究发展基金资助项目(2004FK14)

Received Date: 2006-04-07
Rev Recd Date: 2006-10-11
Publish Date: 2007-04-20

Key words:

Abstract: Agricultural products are specialty goods that are characterized by high popularity aswell as a by having a close relationship to traditional culture and the daily life of farmers. This paper discusses the importance of developing brand images for agricultural products. To solve prevalent problems, such as out of date brands, poor brand image design, and a lack of concern about brand development, plus to facilitate marketing of agricultural products, brand images should be created bearing in mind long termeffects.Traditional cultural associations linked to the agricultural products should be used for an integrated image design, and promotion and dissemination of the products should incorporate the jointefforts of enterprise, large-scale farms, and farmhouseholders.[Ch,10 ref.]

YANG Wen-jian. Developing brand images for agricultural products[J]. Journal of Zhejiang A&F University, 2007, 24(2): 221-224.

Citation:

YANG Wen-jian. Developing brand images for agricultural products[J]. Journal of Zhejiang A&F University, 2007, 24(2): 221-224.

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