Relations between ecological province construction in Zhejiang and developing ecotourism

Key words: 
• circulating economy /
• ecotourism /
• indexes of ecological province construction /
• Zhejiang Province

Abstract: The basic purpose of ecological province construction is to set up a mode of sustainable development , which accord with the purpose of ecotourism.There are many indexes of ecological province , city and county .The direct index that is related to tourism or ecotourism includes target hitting rate of tourism environment .The indirect indexes cover species diversity , protection rate of rare precious species in imminent danger , proportion of the third industry in GDP , energy consumption perGDP , water consumption per GDP , water quality target hitting rate of city and public satisfaction with environment .Ecotourism plays an important role in realizing these targets .Ecotourism criterion is also an important means to carry out the indexes of establishing ecological province and develop circulating economy .Ecotourism enhances peoples awareness of ecological environment protection , which cant be replaced by other forms of education .Establishing ecological province forces tourism industry to pay more attention to environmental protection , which is beneficial to ecotourism .In the course of developing ecotourism , we should regulate current ecoutourism products , absorb experience of advanced countries and promote ecological environment education .Although Zhejiang includes all kinds of ecological systems that are located in latitude 30 degrees north , resources and environments are just carriers , therefore we must make them become products so as to spread the image of ecotourism effectively .Establishing the brand of ecotourism demands high service quality , a lot of ecotourism products according with international high standard and all tourism elements meeting the need of sustainable tourism .[ Ch , 14 ref .]