Keywords: 
• environmental protection /
• ethics /
• man and nature /
• sustainable development

Abstract: The problem of environment is a serious problem , which is related to the sustainable development of the social economy in the whole world , especially in the developing countries .Directed at the environmental problem existing in our country and the weakness of ethical awareness of the pepole to the environment , the paper points out in the environmental protection peoples ethical awareness and moral attitudes should be raised and the technique of bringing the environment under control should be selected to achieve the production without social effects of pollution ;the implementation of basic state policies of the environmental protection should be ensured to carry out the sustainable development strategy of the social economy .During the discussion of the environmental protection and constructions , by absorbing the essence of environmental ethic in the traditional culture , the paper puts forth that the executive intensity of the polices and regulations of the environmental protection must be increased , and its instruction and propaganda should be enhanced .At the same time the paper points out improving the publics environmental ethical awareness can solve many environmental problems without any additional investments .