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ZHANG Caihong, XUE Wei, XIN Ying. On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model[J]. Journal of Zhejiang A&F University. doi: 10.11833/j.issn.2095-0756.20190463
Citation: ZHANG Caihong, XUE Wei, XIN Ying. On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model[J]. Journal of Zhejiang A&F University. doi: 10.11833/j.issn.2095-0756.20190463

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On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model

doi: 10.11833/j.issn.2095-0756.20190463
  • Received Date: 2019-08-03
  • Rev Recd Date: 2019-10-30
  • Available Online: 2020-03-19
通讯作者: 陈斌, bchen63@163.com
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    沈阳化工大学材料科学与工程学院 沈阳 110142

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On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model

doi: 10.11833/j.issn.2095-0756.20190463

Abstract:   Objective  Aimed at a strategy of sustainable development for the health and wellness tourism at Yushe National Forest Park, an analysis was made of the advantages, disadvantages, opportunities and threats with SWOT-AHP model employed.  Method  To be specific, a qualitative analysis is first conducted to establish an evaluation index system before Analytic Hierarchy Process (AHP) was used to quantitatively analyze these factors, and to determine the weights of the indicators and the weighted scores. Afterwards, by calculating the overall strength of the development of health and wellness tourism in Yushe National Forest Park, the quadrangle was drawn of the strategy for the development of health and wellness tourism in Forest Park with the strategic quadrangle coordinate P(x, y), strategic type azimuth θ, and strategic intensity coefficient ρ determined, and a suitable development strategy and strategic intensity selected for Yushe National Forest Park.  Result  It was found that in developing health and wellness tourism in Yushe National Forest Park the advantages outweigh the opportunities threats and disadvantages (A>O>T>D) with P(x, y) = P (0.553 6, 0.729 1) as the strategic quadrilateral barycenter coordinate and, the strategic type azimuth θ between π/4~π/2. It was concluded that the development of health and wellness tourism in Yushe National Forest Park belonged with the opportunity type, and growth strategies with a positive intensity (the strategic strength coefficient ρ = 0.966 5>0.5) should be adopted.  Conclusion  In conclusion, the development of health and wellness tourism in Yushe National Forest Park should adopt a positive growth strategy. Favorable ecological and environmental conditions (0.247 4) are the biggest advantage while the weak infrastructure (0.024 1) is the main disadvantage. The favorable development of tourism in Guizhou Province(0.150 7) offers a major opportunity for the development of health and wellness tourism in Yushe National Forest Park, however, it is also faced with the challenges of other tourist products from surrounding areas (0.068 8). [Ch, 2 fig. 2 tab. 20 ref.]

ZHANG Caihong, XUE Wei, XIN Ying. On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model[J]. Journal of Zhejiang A&F University. doi: 10.11833/j.issn.2095-0756.20190463
Citation: ZHANG Caihong, XUE Wei, XIN Ying. On sustainable development of health and wellness tourism in Yushe National Forest Park based on SWOT-AHP model[J]. Journal of Zhejiang A&F University. doi: 10.11833/j.issn.2095-0756.20190463
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