Image orientation and extension strategies of ecological tourist resorts

QIAN Hang-yuan; YAN Shao-jun; ZHU Quan; YIN Qi-kang

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Volume 22 Issue 2

Feb. 2017

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Article Navigation > Journal of Zhejiang A&F University > 2005 > 22(2): 211-215

QIAN Hang-yuan, YAN Shao-jun, ZHU Quan, YIN Qi-kang. Image orientation and extension strategies of ecological tourist resorts[J]. Journal of Zhejiang A&F University, 2005, 22(2): 211-215.

Citation:

QIAN Hang-yuan, YAN Shao-jun, ZHU Quan, YIN Qi-kang. Image orientation and extension strategies of ecological tourist resorts[J]. Journal of Zhejiang A&F University, 2005, 22(2): 211-215.

Image orientation and extension strategies of ecological tourist resorts

1.
.School of Humanities , Zhejiang Forestry College , Lin’an 311300 , Zhejiang , China;
2.
School of Tourism , Zhejiang Forestry College , Lin’an 311300, Zhejiang , China;
3.
Taiyang Township Government of Lin’an City , Lin’an, 311300, Zhejiang , China

Funds:

浙江省教育厅资助项目(20010262)

Received Date: 2004-09-13
Rev Recd Date: 2005-01-18
Publish Date: 2005-06-20

Abstract

In China , the investment and development of ecological tourist resort has become one of the most important practices in the tourism industry .The development of a tourist resort depends not only on natural resources , geographical conditions and market requirements but also on the image planning and extension strategies in a market with fierce competition .The image planning and extension strategies include the image orientation and design , the slogans design , concrete methods and skills for image extension and etc .A case study of Liangxi Agricultural Ecological Tourist Resort , Taizhou City , was conducted .[ Ch , 8 ref .]
- ecological tourist resort,
- image planning,
- extension strategy,
- Taizhou City

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通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

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Proportional views

Image orientation and extension strategies of ecological tourist resorts

1. .School of Humanities , Zhejiang Forestry College , Lin’an 311300 , Zhejiang , China;

2. School of Tourism , Zhejiang Forestry College , Lin’an 311300, Zhejiang , China;

3. Taiyang Township Government of Lin’an City , Lin’an, 311300, Zhejiang , China

Funds:

浙江省教育厅资助项目(20010262)

Received Date: 2004-09-13
Rev Recd Date: 2005-01-18
Publish Date: 2005-06-20

Key words:

Abstract: In China , the investment and development of ecological tourist resort has become one of the most important practices in the tourism industry .The development of a tourist resort depends not only on natural resources , geographical conditions and market requirements but also on the image planning and extension strategies in a market with fierce competition .The image planning and extension strategies include the image orientation and design , the slogans design , concrete methods and skills for image extension and etc .A case study of Liangxi Agricultural Ecological Tourist Resort , Taizhou City , was conducted .[ Ch , 8 ref .]

QIAN Hang-yuan, YAN Shao-jun, ZHU Quan, YIN Qi-kang. Image orientation and extension strategies of ecological tourist resorts[J]. Journal of Zhejiang A&F University, 2005, 22(2): 211-215.

Citation:

QIAN Hang-yuan, YAN Shao-jun, ZHU Quan, YIN Qi-kang. Image orientation and extension strategies of ecological tourist resorts[J]. Journal of Zhejiang A&F University, 2005, 22(2): 211-215.

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Image orientation and extension strategies of ecological tourist resorts

1. .School of Humanities , Zhejiang Forestry College , Lin’an 311300 , Zhejiang , China;

2. School of Tourism , Zhejiang Forestry College , Lin’an 311300, Zhejiang , China;

3. Taiyang Township Government of Lin’an City , Lin’an, 311300, Zhejiang , China

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Image orientation and extension strategies of ecological tourist resorts

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通讯作者: 陈斌, bchen63@163.com

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Image orientation and extension strategies of ecological tourist resorts

1. .School of Humanities , Zhejiang Forestry College , Lin’an 311300 , Zhejiang , China; 2. School of Tourism , Zhejiang Forestry College , Lin’an 311300, Zhejiang , China; 3. Taiyang Township Government of Lin’an City , Lin’an, 311300, Zhejiang , China

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1. .School of Humanities , Zhejiang Forestry College , Lin’an 311300 , Zhejiang , China;

2. School of Tourism , Zhejiang Forestry College , Lin’an 311300, Zhejiang , China;

3. Taiyang Township Government of Lin’an City , Lin’an, 311300, Zhejiang , China