Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas

CHENG Yun-hang; XU Xiu-ying; QIAN Hang-yuan; YANG Fei-feng

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Volume 16 Issue 2

Mar. 2019

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Article Navigation > Journal of Zhejiang A&F University > 1999 > 16(2): 191-195

CHENG Yun-hang, XU Xiu-ying, QIAN Hang-yuan, YANG Fei-feng. Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas[J]. Journal of Zhejiang A&F University, 1999, 16(2): 191-195.

Citation:

CHENG Yun-hang, XU Xiu-ying, QIAN Hang-yuan, YANG Fei-feng. Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas[J]. Journal of Zhejiang A&F University, 1999, 16(2): 191-195.

Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas

1.
Department of Economics Management , Zhejiang Forestry College , Lin’an 311300, China;
2.
Forest Enterprise of Zhuji City , Zhuji 311800 , Zhejiang , China

Funds:

浙江省教育委员会基金资助项目(961137 )

Received Date: 1998-09-23
Rev Recd Date: 1998-11-18
Publish Date: 1999-06-20

Abstract

Using the theroies and methods of marketing and economics , the paper profoundly analyses the comparative advantage of carrying out the famous-brand strategy of forestry industry in Zhejiang mountain areas .It reflects in details in the following aspects such as naturial resourses , management tradition , brand culture and marketing environment etc .The economic , social and ecological benefits of the famous-brand strategy of forestry industry in Zhejiang mountain areas are evaluated , and that the government should strengthen the behavior of plan-making , mechanism-changing and policy-supporting etc is put forward in the paper .
- forestry industry,
- famous-brand strategy,
- problem discussion

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沈阳化工大学材料科学与工程学院沈阳 110142

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