Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas

CHENG Yun-hang; XU Xiu-ying; QIAN Hang-yuan; YANG Fei-feng

PDF
Cite
Share

facebook

twitter

google

linkedin

Volume 16 Issue 2

Mar. 2019

Turn off MathJax

Article Contents

Abstract

References

Article Navigation > Journal of Zhejiang A&F University > 1999 > 16(2): 191-195

ZHOU Wei, WANG Xiao-de, WU Xiao-hong, et al. Cultivation history of Prunus mume in Changxing County，Zhejiang Province[J]. Journal of Zhejiang A&F University, 2009, 26(2): 252-256.

Citation:

CHENG Yun-hang, XU Xiu-ying, QIAN Hang-yuan, et al. Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas[J]. Journal of Zhejiang A&F University, 1999, 16(2): 191-195.

Comparative advantage and benefits of carrying out ramous-brand strategy of forestry industry in Zhejiang mountain areas

1.
Department of Economics Management , Zhejiang Forestry College , Lin’an 311300, China;
2.
Forest Enterprise of Zhuji City , Zhuji 311800 , Zhejiang , China

Funds:

浙江省教育委员会基金资助项目(961137 )

Received Date: 1998-09-23
Rev Recd Date: 1998-11-18
Publish Date: 1999-06-20

Abstract

Using the theroies and methods of marketing and economics , the paper profoundly analyses the comparative advantage of carrying out the famous-brand strategy of forestry industry in Zhejiang mountain areas .It reflects in details in the following aspects such as naturial resourses , management tradition , brand culture and marketing environment etc .The economic , social and ecological benefits of the famous-brand strategy of forestry industry in Zhejiang mountain areas are evaluated , and that the government should strengthen the behavior of plan-making , mechanism-changing and policy-supporting etc is put forward in the paper .
- forestry industry,
- famous-brand strategy,
- problem discussion

Relative Article

[1]	ZHANG Shujing, TANG Lihua, ZHAO Kai. Dynamic relationship between forest resources and forestry industry: an empirical analysis based on environmental Kuznets curve model . Journal of Zhejiang A&F University, 2018, 35(5): 885-891. doi: 10.11833/j.issn.2095-0756.2018.05.013
[2]	ZHANG Guanglai, LI Lu, LIAO Wenmei. Principal component analysis of China's forestry industry competitiveness . Journal of Zhejiang A&F University, 2016, 33(6): 1078-1084. doi: 10.11833/j.issn.2095-0756.2016.06.022
[3]	XU Yabin, LI Lanying, ZHOU Zigui, ZHANG Yong, HUANG Yujie. Energy intensity, industrial structure and selection of low-carbon policy . Journal of Zhejiang A&F University, 2015, 32(4): 603-610. doi: 10.11833/j.issn.2095-0756.2015.04.017
[4]	Lü Qiu-ju, SHEN Yue-qin, GAO Yu-lie, HUANG Jian-qin. Development process，agents and prospect of hickory industry . Journal of Zhejiang A&F University, 2012, 29(1): 97-103. doi: 10.11833/j.issn.2095-0756.2012.01.017
[5]	JIA Jia, SHAN Sheng-dao, WEN Guo-sheng. Research recycling economy development of bamboo industry in Zhejiang Province . Journal of Zhejiang A&F University, 2012, 29(3): 440-445. doi: 10.11833/j.issn.2095-0756.2012.03.019
[6]	CHAI Shou-quan, YOU De-kang, MEI Li-juan, WANG Yun-li. Question and countermeasure on constructing emergency system of paroxysmal forest pest affairs in China . Journal of Zhejiang A&F University, 2007, 24(5): 638-642.
[7]	LIU Jian-ping, WU Yue-hong, CHEN Song-ling. Discussion on transformation of forestry resource-based cities . Journal of Zhejiang A&F University, 2007, 24(6): 762-766.
[8]	XUAN Yu-fang, ZHOU Bo-huang. Sustainable management of commercial forest in China . Journal of Zhejiang A&F University, 2005, 22(3): 322-325.
[9]	ZHOU Bo-huang, XUAN Yu-fang, XU Jin-feng. Legal issues of development of non-public owned forestry in Zhejiang . Journal of Zhejiang A&F University, 2005, 22(1): 109-113.
[10]	ZHAO Jing. Status and strategic choices of forestry human capital development in Yunnan Province . Journal of Zhejiang A&F University, 2004, 21(3): 313-318.
[11]	LI Lan-ying, LIU De-di, CHENG Yun-hang, CAI Xi-ping, WU Hui-jun. Discussing on the operation problems of forestry policy system . Journal of Zhejiang A&F University, 2004, 21(1): 84-88.
[12]	ZHENG Jian-min, QIAN Wen-rong, HE Li-ping. Selection and development of forest tourism in Kaihua . Journal of Zhejiang A&F University, 2004, 21(3): 333-338.
[13]	ZHANG Wen-long, ZHOU Bo-huang. On ways to count the value of forest lands . Journal of Zhejiang A&F University, 2001, 18(2): 206-210.
[14]	Zhu Yongfa, Xuan Yufang, Mao Jielian, Zheng Siwei, He Yuanping. On Development of China’ s Green Industry . Journal of Zhejiang A&F University, 1997, 14(4): 388-392.
[15]	Zhu Yongfa, Tang Zhaoyuan, Hong Youyou.. Some Strategic Choices on Sustainable Forestry in China. . Journal of Zhejiang A&F University, 1997, 14(3): 287-291.
[16]	Xu Cuihua, Xu Erna, He Fuji, Xu XiaoPing. Judging World Tendeucy of Forestry scientific Research by CAB forestry Abstracts. . Journal of Zhejiang A&F University, 1996, 13(4): 454-462.
[17]	Shen Yueqin, Li Minghua. Population Migration and Industry Development in Zhejiang Mountain Areas。 . Journal of Zhejiang A&F University, 1996, 13(3): 328-332.
[18]	ZhuYongfa, ShengWenmin, HuZhengjian. Current Situation and Countermeasures of Bamboo In dustry in Anji County. . Journal of Zhejiang A&F University, 1996, 13(1): 88-92.
[19]	Zhu Yongfa, Wang Zhiyong, Tang Zhaoyuan, Zhen Shoukun.. Thoughts on the Development of Village and Town Forest Farms. . Journal of Zhejiang A&F University, 1995, 12(4): 423-428.
[20]	Zheng Siwei. A Preliminary Study on Marketization of Forestry Industry . Journal of Zhejiang A&F University, 1994, 11(2): 189-195.

References
Proportional views

通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

Get Citation

PDF

XML

Article views(1079) PDF downloads(185) Cited by()

Proportional views