Research on sustainable development of financial index-based forest reserves enterprise

Key words: 
• forest economics /
• forest reserves enterprise /
• sustainable development /
• financial index /
• listed forest company

Abstract: With the deepening contradiction between woods supply and demand, the forest reserves become scarcer. It's very significant to study how to cultivate sustainable development of homeland forest reserves enterprise. Three listed forest companies were their typical representatives. The paper analyzed the financial indexes of Jilin Forest Industry Co. Ltd, and compared the results with the other two listed forest companies,hence finding the solutions and conclusions on the sustainable development of the forest reserve enterprises. The problems were as follows:current ratio and profitability index were coming down; asset-debt ratio was too low; and the selling cost and management cost were increasing. The deep reasons were as follows:fierce competition led to competition deficiency in product marketplace; the project to protect the natural forests led to the decreasing income of selling wood; the state-held share led to owners' vacant place; there were problems in the company governance. The proposals and conclusion were as follows, the stock amounts of forest reserves was the key factor affecting the future development of the enterprise; the enterprise should improve the marketplace competition by various innovations, readjust the product structure in time based on the marketplace and policy, and optimize company governance structure by reforming stock right and incentive mechanism.