Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

BAO Ya-fang; SUN Zhi

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Volume 26 Issue 6

Dec. 2009

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Article Navigation > Journal of Zhejiang A&F University > 2009 > 26(6): 891-895

BAO Ya-fang, SUN Zhi. Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks[J]. Journal of Zhejiang A&F University, 2009, 26(6): 891-895.

Citation:

BAO Ya-fang, SUN Zhi. Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks[J]. Journal of Zhejiang A&F University, 2009, 26(6): 891-895.

Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

1.
School of Tourism and Health，Zhejiang Forestry College，Lin’an 311300，Zhejiang，China

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Corresponding author: BAO Ya-fang
Publish Date: 2009-12-20

Abstract

Factor analysis was used to identify factors affecting visitor satisfaction on unattended interpretation services in Zhejiang’s national forest parks. Findings showed that the unattended interpretation services didn’t meet visitors’ needs，especially in the dimension of “parks’ interpretative publications”. What’s more，“interpretative signs’ design placement”was found to be the most important factor contributing to visitors’ interpretative satisfaction. Therefore，it suggested that Zhejiang’s national forest parks should improve the design of parks’ interpretative signs and pay more attention to the placement of signs，increase the input of free interpretative publications.［Ch，3 tab. 9 ref.］
- national forest parks,
- visitor satisfaction,
- unattended interpretation services,
- Zhejiang

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通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

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Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

1. School of Tourism and Health，Zhejiang Forestry College，Lin’an 311300，Zhejiang，China

Corresponding author: BAO Ya-fang

Publish Date: 2009-12-20

Key words:

Abstract: Factor analysis was used to identify factors affecting visitor satisfaction on unattended interpretation services in Zhejiang’s national forest parks. Findings showed that the unattended interpretation services didn’t meet visitors’ needs，especially in the dimension of “parks’ interpretative publications”. What’s more，“interpretative signs’ design placement”was found to be the most important factor contributing to visitors’ interpretative satisfaction. Therefore，it suggested that Zhejiang’s national forest parks should improve the design of parks’ interpretative signs and pay more attention to the placement of signs，increase the input of free interpretative publications.［Ch，3 tab. 9 ref.］

BAO Ya-fang, SUN Zhi. Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks[J]. Journal of Zhejiang A&F University, 2009, 26(6): 891-895.

Citation:

BAO Ya-fang, SUN Zhi. Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks[J]. Journal of Zhejiang A&F University, 2009, 26(6): 891-895.

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Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

1. School of Tourism and Health，Zhejiang Forestry College，Lin’an 311300，Zhejiang，China

Corresponding author: BAO Ya-fang

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Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

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Visitors’ satisfaction of unattended interpretation services in Zhejiang’s national forest parks

1. School of Tourism and Health，Zhejiang Forestry College，Lin’an 311300，Zhejiang，China

Corresponding author: BAO Ya-fang

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