Volume 27 Issue 2
Apr.  2010
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HUANG Hui-jun, LI Ming-qi, FANG Shan-yong. Image design of forest certification in China[J]. Journal of Zhejiang A&F University, 2010, 27(2): 287-291. doi: 10.11833/j.issn.2095-0756.2010.02.021
Citation: HUANG Hui-jun, LI Ming-qi, FANG Shan-yong. Image design of forest certification in China[J]. Journal of Zhejiang A&F University, 2010, 27(2): 287-291. doi: 10.11833/j.issn.2095-0756.2010.02.021

Image design of forest certification in China

doi: 10.11833/j.issn.2095-0756.2010.02.021
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  • Corresponding author: HUANG Hui-jun
  • Publish Date: 2010-04-20
通讯作者: 陈斌, bchen63@163.com
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    沈阳化工大学材料科学与工程学院 沈阳 110142

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Image design of forest certification in China

doi: 10.11833/j.issn.2095-0756.2010.02.021
    Corresponding author: HUANG Hui-jun

Abstract: This paper recorded some practices and reflections of our experience in the process of image design of forest certification in China. The process of design consisted of image conception,drafting,determining the final productions. Logos,supporting graphics,business cards,desk calendars and gift boxes were all designed based on the ideas of forest,China and sustainable development. Among the attempts to design,much more attention had been paid to the overall design style in pursuit of Chinese spirit and the artistic conception. Based on the principle of formality serving the contents,the designers applied ink strokes to creating a linking image among tree rings,trees,and forests,to deepen the theme of forest certification and to express graphic information. It was intended that the design should convey the common features of forest certification and the characteristics of China.[Ch,2 fig. 14 ref.]

HUANG Hui-jun, LI Ming-qi, FANG Shan-yong. Image design of forest certification in China[J]. Journal of Zhejiang A&F University, 2010, 27(2): 287-291. doi: 10.11833/j.issn.2095-0756.2010.02.021
Citation: HUANG Hui-jun, LI Ming-qi, FANG Shan-yong. Image design of forest certification in China[J]. Journal of Zhejiang A&F University, 2010, 27(2): 287-291. doi: 10.11833/j.issn.2095-0756.2010.02.021

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