Usefulness of online comments on different categories of forest products under circulation

YANG Wujian; TANG Lihua; WU Yaiyu

doi:10.11833/j.issn.2095-0756.2015.06.020

Volume 32 Issue 6

Nov. 2015

Turn off MathJax

Article Contents

Article Navigation > Journal of Zhejiang A&F University > 2015 > 32(6): 958-965

YANG Wujian, TANG Lihua, WU Yaiyu. Usefulness of online comments on different categories of forest products under circulation[J]. Journal of Zhejiang A&F University, 2015, 32(6): 958-965. DOI: 10.11833/j.issn.2095-0756.2015.06.020

Citation:

YANG Wujian, TANG Lihua, WU Yaiyu. Usefulness of online comments on different categories of forest products under circulation[J]. Journal of Zhejiang A&F University, 2015, 32(6): 958-965. DOI: 10.11833/j.issn.2095-0756.2015.06.020

Usefulness of online comments on different categories of forest products under circulation

DOI: 10.11833/j.issn.2095-0756.2015.06.020

1.
Library, Zhejiang A & F University, Lin’an 311300, Zhejiang, China;
2.
Hangzhou Institute of Calibration and Testing for Quality and Technical Supervision, Hangzhou 310019, Zhejiang, China

Funds:

浙江省高校重大人文社科攻关计划项目（2013QN087）

Received Date: 2015-02-05
Rev Recd Date: 2015-03-23
Publish Date: 2015-12-20

Abstract

Online comments are a determinant of consumers willingness to buy forest products and therefore an important reason for the online circulation of forest products. Consumers get lost in the mass online comments. Through experiments, this research examined the interrelationships among sentiment polarity of online comments （positive and negative ones）, product categories （searched products, experienced products and credence products）, and perceived usefulness of online products comments. The results indicated that the negative comments played a more influential role than positive comments with regard to searched products and credence products; the sentiment polarity of comments on searched products had no significant differences in the perceived usefulness. When the comments were constantly positive, the categories of products didnt have a significant moderating effect on the perceived usefulness of comments; when the comments were constantly negative, products categories had an moderating effect on the usefulness of comments. ［Ch, 7 tab. 14 ref.］
- forest circulation,
- product category,
- network platform,
- sentiment polarity of comment,
- perceived usefulness

Relative Article

[1]	ZHU Ying, MA Ao, FENG Yuqing, LI Xin, WU Yanfei. Habitat suitability analysis and habitat network construction of threatened waterbirds in Suzhou . Journal of Zhejiang A&F University, 2025, 42(4): 802-812. doi: 10.11833/j.issn.2095-0756.20240554
[2]	DONG Linghui, MAO Fengcheng, ZHOU Yufeng, GU Lei, ZHOU Tianhuan, LI Zhengcai, ZHOU Guomo. Carbon footprint assessment and emission reduction path analysis offive major bamboo shoot export products . Journal of Zhejiang A&F University, 2024, 41(5): 887-897. doi: 10.11833/j.issn.2095-0756.20240277
[3]	HUANG Wei, ZHANG Hongying, XIAO Xiangze, LIN Lang, WANG Cheng. Challenges and countermeasures in implementing carbon labeling for agricultural products . Journal of Zhejiang A&F University, 2024, 41(5): 909-918. doi: 10.11833/j.issn.2095-0756.20240373
[4]	WANG Danting, ZHU Zhen, YANG Hong, SHEN Yueqin. Impact of industrial organization models on the value realization of non-timber forest products . Journal of Zhejiang A&F University, 2024, 41(6): 1303-1312. doi: 10.11833/j.issn.2095-0756.20240297
[5]	SHEN Xiao, ZHANG Jianguo. Web-based text analysis of tourism image perception of Shaoxing Mirror Lake National Urban Wetland Park . Journal of Zhejiang A&F University, 2018, 35(1): 145-152. doi: 10.11833/j.issn.2095-0756.2018.01.019
[6]	WANG Pengfei, SHEN Juanzhang, TAN Weihong. Progress in application of stable isotope in forest product traceability and adulteration detection . Journal of Zhejiang A&F University, 2018, 35(5): 968-974. doi: 10.11833/j.issn.2095-0756.2018.05.023
[7]	BAI Yanfeng, ZHANG Shougong, JIANG Chunqian. International comparison of carbon flows of harvested wood products . Journal of Zhejiang A&F University, 2014, 31(1): 72-77. doi: 10.11833/j.issn.2095-0756.2014.01.011
[8]	WU Xinyan, GUO Ming, ZHANG Jinfeng. Study on the immaterial production of bamboo products . Journal of Zhejiang A&F University, 2013, 30(2): 280-285. doi: 10.11833/j.issn.2095-0756.2013.02.020
[9]	BAI Yanfeng, JIANG Chunqian, ZHANG Shougong, LEI Jingpin. Carbon accounting approaches for wood products and potential applications . Journal of Zhejiang A&F University, 2013, 30(3): 423-427. doi: 10.11833/j.issn.2095-0756.2013.03.020
[10]	YANG Wen-jian. Design on brand image building of special local produces . Journal of Zhejiang A&F University, 2011, 28(5): 789-793. doi: 10.11833/j.issn.2095-0756.2011.05.018
[11]	CUI Yu-qing, XU Xiu-ying, BAO Ze-qin, CHEN Yan-gen. Impact of production of non-timber forest products on farmer households’ income . Journal of Zhejiang A&F University, 2011, 28(1): 121-126. doi: 10.11833/j.issn.2095-0756.2011.01.019
[12]	CHAI Shou-quan, QU Tao, ZHU Yun-feng, HE Chuan-jie, WANG Yun-li. Conception on constructing emergency platform system for emergent forest pest incidents in China . Journal of Zhejiang A&F University, 2009, 26(2): 266-272.
[13]	ZHAO Jing, QIN Hai-long, KONG Yan. Resources advantages and development countermeasure of non-timber forest products in impoverished mountainous areas in Yunnan Province . Journal of Zhejiang A&F University, 2009, 26(1): 105-110.
[14]	YANG Wen-jian. Developing brand images for agricultural products . Journal of Zhejiang A&F University, 2007, 24(2): 221-224.
[15]	BAI Yan-feng, JIANG Chun-qian, LU De, ZHU Zhen. Carbon stock change of harvested wood products in China . Journal of Zhejiang A&F University, 2007, 24(5): 587-592.
[16]	GAO Ying. Countermeasures for green barrier and trade of China’s agricultural products . Journal of Zhejiang A&F University, 2006, 23(1): 98-102.
[17]	YU Jian-ping, JIN Xiao-wen. Study of green farm produces trade development and monetary policies support . Journal of Zhejiang A&F University, 2004, 21(4): 446-450.
[18]	YU Yong-qing, FU Shun-hua. Application of Gompertz increase model to prediction of forestry product value . Journal of Zhejiang A&F University, 2001, 18(1): 85-88.
[19]	ZHONG Shan-min, LIN Hai-ping, LI Gen-you, SHI Yun-bo. Processing techniques of products of instant Patrinia villosa packed with soft materials . Journal of Zhejiang A&F University, 2000, 17(4): 389-391.
[20]	Shen Yueqin, Cheng Yunhang, Xu Xiuying, Cai Xiping, Zhang Binsen. Analysis prediction of market supply and demand for bamboo shoot products . Journal of Zhejiang A&F University, 1998, 15(4): 333-339.

References
Proportional views

通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

Get Citation

PDF

XML

Article views(2424) PDF downloads(502) Cited by()

Proportional views

Usefulness of online comments on different categories of forest products under circulation

1. Library, Zhejiang A & F University, Lin’an 311300, Zhejiang, China;

2. Hangzhou Institute of Calibration and Testing for Quality and Technical Supervision, Hangzhou 310019, Zhejiang, China

Funds:

浙江省高校重大人文社科攻关计划项目（2013QN087）

Received Date: 2015-02-05

Rev Recd Date: 2015-03-23

Publish Date: 2015-12-20

Key words:

Abstract: Online comments are a determinant of consumers willingness to buy forest products and therefore an important reason for the online circulation of forest products. Consumers get lost in the mass online comments. Through experiments, this research examined the interrelationships among sentiment polarity of online comments （positive and negative ones）, product categories （searched products, experienced products and credence products）, and perceived usefulness of online products comments. The results indicated that the negative comments played a more influential role than positive comments with regard to searched products and credence products; the sentiment polarity of comments on searched products had no significant differences in the perceived usefulness. When the comments were constantly positive, the categories of products didnt have a significant moderating effect on the perceived usefulness of comments; when the comments were constantly negative, products categories had an moderating effect on the usefulness of comments. ［Ch, 7 tab. 14 ref.］

Usefulness of online comments on different categories of forest products under circulation

DOI: 10.11833/j.issn.2095-0756.2015.06.020

Abstract

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

Proportional views