Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

ZHU Quan

doi:10.11833/j.issn.2095-0756.2012.03.018

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Volume 29 Issue 3

May 2012

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Article Navigation > Journal of Zhejiang A&F University > 2012 > 29(3): 435-439

ZHU Quan. Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”[J]. Journal of Zhejiang A&F University, 2012, 29(3): 435-439. doi: 10.11833/j.issn.2095-0756.2012.03.018

Citation:

ZHU Quan. Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”[J]. Journal of Zhejiang A&F University, 2012, 29(3): 435-439. doi: 10.11833/j.issn.2095-0756.2012.03.018

Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

ZHU Quan

1.
School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

More Information

Corresponding author: ZHU Quan
Received Date: 2011-10-28
Rev Recd Date: 2012-02-01
Publish Date: 2012-06-20

Abstract

By pointing out that the uncreative copying of the tourism managing mode of the developed area is responsible for the hold-back of the tourism development in Qingyuan County of Zhejiang，this paper analyses the benefits brought by the Haixi Economic Zone to the tourism in Qingyuan，and put forwards the measures to take for the latter to cope with the situation. It is suggested that the tourism in Qingyuan should be developed largely on the basis of the brandthe Chinese county with the best eco-environmentwith eco-leisure as its feature. The paper also advances the development strategy that serves for the practical situation in Qingyuan，including the orientation of tourism marketing，the development of tourism products，the creating of tourism reception and service environment，and the establishment of the guarding system for tourism and eco-environment，in the hope of offering constructive advices for the tourism development in both Qingyuan and other under-developed regions in Zhejiang Province.［Ch，1 tab. 10 ref.］
- ecotourism,
- eco-environment recourse,
- tourist brand,
- Qingyuan

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通讯作者: 陈斌, bchen63@163.com

1.
沈阳化工大学材料科学与工程学院沈阳 110142

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Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

ZHU Quan

1. School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: ZHU Quan

Received Date: 2011-10-28
Rev Recd Date: 2012-02-01
Publish Date: 2012-06-20

Key words:

Abstract: By pointing out that the uncreative copying of the tourism managing mode of the developed area is responsible for the hold-back of the tourism development in Qingyuan County of Zhejiang，this paper analyses the benefits brought by the Haixi Economic Zone to the tourism in Qingyuan，and put forwards the measures to take for the latter to cope with the situation. It is suggested that the tourism in Qingyuan should be developed largely on the basis of the brandthe Chinese county with the best eco-environmentwith eco-leisure as its feature. The paper also advances the development strategy that serves for the practical situation in Qingyuan，including the orientation of tourism marketing，the development of tourism products，the creating of tourism reception and service environment，and the establishment of the guarding system for tourism and eco-environment，in the hope of offering constructive advices for the tourism development in both Qingyuan and other under-developed regions in Zhejiang Province.［Ch，1 tab. 10 ref.］

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Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

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通讯作者: 陈斌, bchen63@163.com

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Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

1. School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: ZHU Quan

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Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

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通讯作者: 陈斌, bchen63@163.com

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Tourism development strategy in Qingyuan County under the brand of “the Chinese county with the best eco-environment”

doi: 10.11833/j.issn.2095-0756.2012.03.018

1. School of Tourism and Health，Zhejiang A & F University，Lin’an 311300，Zhejiang，China

Corresponding author: ZHU Quan

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