Investigation and analysis of consumptive request for Chinese premium teas

ZHOU Zhixiu; DUAN Wenhua; WU Haiyan; SI Zhimin

doi:10.11833/j.issn.2095-0756.2013.03.018

Volume 30 Issue 3

May 2013

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ZHOU Zhixiu, DUAN Wenhua, WU Haiyan, SI Zhimin. Investigation and analysis of consumptive request for Chinese premium teas[J]. Journal of Zhejiang A&F University, 2013, 30(3): 412-416. doi: 10.11833/j.issn.2095-0756.2013.03.018

Citation:

ZHOU Zhixiu, DUAN Wenhua, WU Haiyan, SI Zhimin. Investigation and analysis of consumptive request for Chinese premium teas[J]. Journal of Zhejiang A&F University, 2013, 30(3): 412-416. doi: 10.11833/j.issn.2095-0756.2013.03.018

Investigation and analysis of consumptive request for Chinese premium teas

doi: 10.11833/j.issn.2095-0756.2013.03.018

ZHOU Zhixiu^{1,2
,
,},
DUAN Wenhua^1,2,
WU Haiyan^1,2,
SI Zhimin^1,2

1.
Tea Research Institute，Chinese Academy of Agricultural Sciences，Hangzhou 310008，Zhejiang，China;
2.
China Tea Science Society，Hangzhou 310008，Zhejiang，China

More Information

Corresponding author: ZHOU Zhixiu
Received Date: 2012-07-20
Rev Recd Date: 2012-10-18
Publish Date: 2013-06-20

Abstract

Chinese consumers demands for and consumption behaviors of premium teas was investigated and analyzed. The results indicated that the consumers top concerns were the internal quality and safety of premium teas，then their popularity and price. Consumers accepted different prices for teas with different purposes; the prices of teas for business and gift purposes were higher than those for private use. Approximately 62.7 per cent of consumers didnt care the early availability of the premium teas and 72.6 per cent didnt care the tenderness. About 40.7 per cent of consumers believed that the premium teas made from seedling landraces and clonal tea cultivars both had their unique advantages. Nevertheless，the number of consumers fond of clones was much larger. 65.5 per cent of consumers like hand-made premium teas or teas made by both hand and machine. Only 10.0 per cent preferred machinery made teas. 91.0 per cent of consumers recognized the three security certificates，namely non-pollution food，green food and organic food，and 85.0 per cent recognized QS （quality safety） certificate. About 77.4 per cent and 76.1 per cent of consumers paid attention to the brands and special packages of premium teas. The most favorable unit packages were 50 g and 2-3 g. Producers and consumers had comparatively significant differences in the awareness of hand-made and machinery-made，the earliness and tenderness of premium teas，which should obtain great attentions in order to keep the premium tea industry develop healthily and stably.［Ch，1 fig. 3 tab. 17 ref.］
- Camellia sinensis,
- premium tea,
- consumption demand,
- consumption behavior,
- difference

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通讯作者: 陈斌, bchen63@163.com

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沈阳化工大学材料科学与工程学院沈阳 110142

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Investigation and analysis of consumptive request for Chinese premium teas

1. Tea Research Institute，Chinese Academy of Agricultural Sciences，Hangzhou 310008，Zhejiang，China;

2. China Tea Science Society，Hangzhou 310008，Zhejiang，China

Corresponding author: ZHOU Zhixiu

Received Date: 2012-07-20

Rev Recd Date: 2012-10-18

Publish Date: 2013-06-20

Key words:

Abstract: Chinese consumers demands for and consumption behaviors of premium teas was investigated and analyzed. The results indicated that the consumers top concerns were the internal quality and safety of premium teas，then their popularity and price. Consumers accepted different prices for teas with different purposes; the prices of teas for business and gift purposes were higher than those for private use. Approximately 62.7 per cent of consumers didnt care the early availability of the premium teas and 72.6 per cent didnt care the tenderness. About 40.7 per cent of consumers believed that the premium teas made from seedling landraces and clonal tea cultivars both had their unique advantages. Nevertheless，the number of consumers fond of clones was much larger. 65.5 per cent of consumers like hand-made premium teas or teas made by both hand and machine. Only 10.0 per cent preferred machinery made teas. 91.0 per cent of consumers recognized the three security certificates，namely non-pollution food，green food and organic food，and 85.0 per cent recognized QS （quality safety） certificate. About 77.4 per cent and 76.1 per cent of consumers paid attention to the brands and special packages of premium teas. The most favorable unit packages were 50 g and 2-3 g. Producers and consumers had comparatively significant differences in the awareness of hand-made and machinery-made，the earliness and tenderness of premium teas，which should obtain great attentions in order to keep the premium tea industry develop healthily and stably.［Ch，1 fig. 3 tab. 17 ref.］

Investigation and analysis of consumptive request for Chinese premium teas

doi: 10.11833/j.issn.2095-0756.2013.03.018

Abstract

References

Proportional views

通讯作者: 陈斌, bchen63@163.com

Related

Proportional views